Our green journey began more than twenty years ago — with an awakening.
In 1997, we started our work in cleaning services, bringing order and comfort to homes, offices, and communities across Los Angeles.
At that time, we believed that “clean” simply meant spotless surfaces and fresh scents.
But soon, we realized that the air carried more than fragrance — it carried invisible chemicals often overlooked in the pursuit of shine.
By 2004, we came to a difficult truth:
If cleanliness comes at the cost of health and the environment, it loses its meaning.
So we made a conscious choice — to set aside the familiar business we knew, and to seek a gentler, more responsible way of living.
That decision was not an ending.
It was an awakening — a deeper understanding that true cleanliness is not just physical, but spiritual and environmental.
It’s about caring for people, families, and the Earth itself.
Through years of reflection and exploration, we realized that cleaning is only the surface; what truly needs cleansing is our mindset — our relationship with nature.
And from that realization, greenStandard was born.
It is no longer just a company name — it is a promise from the heart:
to make green the new standard of living.
Our Mission
Inspire Awareness:
To share knowledge and raise consciousness about the connection between life and the planet.
Encourage Action:
To help people practice sustainable, non-toxic living through mindful everyday choices.
Build Connection:
To make sustainability a shared language — one rooted in compassion and collective care.
Empower the Future:
To leave a cleaner, more balanced world for the next generation.
Our Belief
We believe:
-
Environmental care is not a passing trend — it is a human awakening.
-
Green is more than a color — it is a choice, a gentle power.
-
Change begins with small, conscious decisions.
-
When we care for the Earth with sincerity, it responds with peace and abundance.
greenStandard — from the heart, making green the standard of life.